Our Vision
Imagine a domestic healthcare market where no dollar is wasted, and no person is lost.
MyHealthMath Makes Efficiency a Reality
We are on a mission to simplify health insurance purchasing, so employers and employees across the country get the best value from their healthcare dollar.
Our Leadership

Bob Watterson
FOUNDER / CEO
Bob Watterson - Founder / Chief Executive Officer
Bob Watterson is an entrepreneur with a sales and management background in financial services and technology. After graduating from Dartmouth College, he began his career at Procter & Gamble in their sales management training program.
He moved into financial services and founded First Financial, a residential mortgage company. There he conceived and created FirstFacts, one of the mortgage industry’s first Decision Support tools, to help consumers navigate the myriad of loan choices.
MyHealthMath uses a similar approach, combining consumer interviews with proprietary algorithms to help employees and their employers understand optimal health plan choices for their unique circumstances.

Elizabeth Coté, MD
CMO and MEDICAL DIRECTOR
Elizabeth Coté, MD, MPA - Chief Mission Officer and Medical Director
A native Mainer, Elizabeth Coté, MD, MPA, is a physician and health policy advisor with twenty years of operational experience overseeing and expanding national and international initiatives to improve transparency, access, and quality of health care.
After earning her medical degree at Harvard Medical School and her master’s degree from the Harvard Kennedy School of Government, Elizabeth spent her career dramatically improving systems of health care—from serving as a White House Fellow during the implementation of the Affordable Care Act, to reducing opioid dependence while working in Maine for the U.S. Indian Health Services, to providing medical relief for earthquake victims in Haiti.
At MyHealthMath, Elizabeth leverages her expertise in systems-thinking and quality improvement science to empower individuals and their employers to make informed and cost-effective decisions about their health.

Dave Widener
CHIEF TECHNOLOGY OFFICER
Dave Widener - Chief Technology Officer
Although a ‘flatlander’ by birth, David Widener (Dave), MBA, considers himself a true Mainer in spirit, driven by his sincere love for the beautiful place MyHealthMath calls home. Over the course of his career, Dave has built and led innovative and transformative technology teams from widely diverse fields such as life sciences and gaming, to healthcare and energy. Dave’s leadership experience ranges from multinational conglomerates to small technology-based startups and everything in between.
After pursuing both his undergraduate degree in business information technology and a masters degree in geography at Ohio University, Dave took a spin in cartography, making digital maps for Rand McNally in Chicago. Although Dave’s love of maps is real (and bordering on obsession), he found it hard to make his rent on the humble salary of a map maker. Upon taking a couple of C programming classes while still a cartographer, Dave quickly found himself officially back in IT, rent fully paid, and has not looked back since.
In his previous roles, Dave has created compelling digital brands, valuable technology products and services, as well as engaging customer experiences for numerous companies. As Chief Technology Officer at MyHealthMath, Dave leverages his keen sense of how differentiated technology and an empowering customer experience can transform the quality and efficiency of health plan decision-making for both employees and employers.
Caitlin Forbes
DIRECTOR OF MARKETING AND SALES STRATEGY
Caitlin Forbes - Director of Marketing and Sales Strategy
An All-American ski racer with a background in public health, Caitlin Forbes is a big fan of competition, Maine mountains, and healthcare improvements. MyHealthMath feeds her love of all three.
After receiving her masters degree in literature from the University of Connecticut, Caitlin began her career in marketing and digital strategy. She loves using her passion for narrative and her analytical skills to help define and promote an organization’s identity, mission and vision. Caitlin joined MyHealthMath because she saw a company uniquely poised to make a difference in people’s lives with a simple solution: help more people choose an optimal health plan. Now, she’s leveraging her acumen in sales and marketing strategy to spread that solution to companies across the U.S.
Contact her to learn more: cforbes@myhealthmath.com
Ready to Learn More?
Contact us to learn about our solutions that simplify health benefits planning.
Insights and News
Conversations on Workplace Equity and Health Benefits
All people deserve an opportunity to achieve optimal health. As providers of health insurance to over half of Americans, employers can play an invaluable role in making this possible. Empowering all employees—regardless of race, age, [...]
Pricing Transparency CheckList: How to Make Data Transparency Work for Healthcare Consumers
In theory, pricing transparency is meant to empower consumers. In practice, it is often confusing. After all, pricing transparency in healthcare includes so many factors—the cost of services, the cost of procedures, the cost of prescriptions, the quality of [...]
MyHealthMath Team Spotlight: Caitlin Forbes
Here at MyHealthMath, we love our team. Each month, we select a team member to share with our network, so that you can get to know us from the inside out. This month's team member is Caitlin Forbes. [...]